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E-cigarette use is increasingly popular among both Australian adults and adolescents, with recent estimates indicating that approximately 5% of Australian adults and 16% of Australian high school students used an e-cigarette in the past month. Although e-cigarette use is most common among adolescents and adults who also smoke cigarettes, nonsmokers use e-cigarettes as well while a number of motivations for using e-cigarettes have been identified; the current study focuses on one of the most controversial features of e-cigarettes: the availability of a wide range of e-liquid flavors. buy premium ejuice flavours in australia

Based on evidence that flavored tobacco encourages youth cigarette smoking, the sale of flavored tobacco cigarettes, with the exception of menthol. However, no such ban exists for e-cigarettes, and there currently are thousands of e-liquid flavors available for sale. Although some research indicates that the availability of diverse e-liquid flavors appeals to adults and may assist them in quitting smoking, there is mounting evidence that the plethora of available flavors disproportionately attracts youth to the e-cigarette market. Research indicates that the appeal of e-liquid flavors is linked to youth e-cigarette experimentation/initiation, that the vast majority of adolescent e-cigarette users report that they initiated use with an e-cigarette flavored to taste like something other than tobacco, and recent national survey data indicate that 81.5% of adolescent e-cigarette users report that flavors are the leading reason for their continued e-cigarette use.

Although the use of flavored e-liquids has been linked to e-cigarette use in adolescents and adults, the relationship between the preferences for specific flavors and the frequency of e-cigarette use is not well understood. For example, while prior research indicates that both adult and adolescent e-cigarette users often like to use more than one e-liquid flavor , it is not clear if using multiple e-liquid flavors impacts e-cigarette use frequency. It is possible that e-cigarette users may use multiple flavors interchangeably without increasing their overall e-cigarette use. However, preferring to use multiple e-liquid flavors also may lead to increased e-cigarette use. For example, using multiple flavors may help to maintain the novelty of e-cigarette use by increasing choice and, the use of sweet flavors, in particular, may increase palatability by cutting the harshness of nicotine. buy fruit flavoured e-juice

To address the aforementioned gaps in the research literature, the current study examined potential differences in adolescents’ and adults’ preferences for 10 e-liquid flavors (i.e., tobacco, menthol, mint, fruit, coffee, vanilla, dessert/candy, spices, alcohol, and other) and the total number of flavors preferred by each group. We also examined whether adolescents’ and/or adults’ preferences for individual flavors or the total number of flavors preferred, respectively, were associated with the number of days of e-cigarette use in the past month above and beyond covariates that previously have been shown to predict e-cigarette use frequency (i.e., sex, age, cigarette smoking, and the use of e-liquid containing nicotine).